Hemp-Infused Seltzers Market Seen Reaching $786.9M by 2033

Global demand for hemp-infused seltzers is expected to accelerate as consumers shift toward alcohol-free wellness drinks. The market is projected to grow from $237.0 million in 2026 to $786.9 million by 2033, led by North America and faster growth in Asia Pacific.

Why it matters: - Hemp-infused seltzers are moving from niche wellness drinks toward a broader functional beverage category. - The market’s projected growth to $786.9 million by 2033 signals stronger consumer demand for low-calorie, alcohol-free options tied to relaxation and wellness. - The category is also expanding into retail, outdoor recreation and self-care use cases, widening its commercial reach.

What happened: - Persistence Market Research projected the global hemp-infused seltzers market will rise from $237.0 million in 2026 to $786.9 million by 2033. - The forecast implies an 18.7% compound annual growth rate over the period. - The report was published July 23, 2026. - The market analysis says North America will lead in 2026 with about 62% of global revenue. - Asia Pacific is forecast to post the fastest growth between 2026 and 2033 at 21.3% CAGR. - The report’s sample is available here. - Customization details are available here. - The full report checkout page is here.

The details: - Hemp-infused seltzers are sparkling water beverages made with hemp-derived ingredients such as cannabidiol, hemp seed oil or broad-spectrum hemp extracts. - The drinks are positioned as low-calorie, alcohol-free beverages designed to support relaxation and wellbeing without intoxicating effects. - Millennials and Gen Z are driving much of the demand for functional beverages. - Consumers are increasingly seeking alternatives to traditional alcoholic drinks. - Awareness of CBD is rising around stress management, sleep quality and post-exercise recovery. - Media coverage, scientific research and wellness marketing are increasing product visibility. - North America benefits from a mature hemp CBD industry, supportive regulations and a developed functional beverage retail network. - The United States remains the main market driver, helped by industrial hemp legalization under the 2018 Farm Bill. - Canada’s federally regulated cannabis framework supports licensed retail distribution of hemp-derived beverages. - Wellness and relaxation will account for nearly 32% of market revenue in 2026. - Hemp-infused seltzers are being used in yoga, meditation, evening relaxation and self-care routines. - Outdoor recreation use is growing across hiking, cycling, camping and paddleboarding. - The market is segmented by citrus, berry, tropical, and herbal and botanical flavors. - Usage occasions include casual consumption, social gatherings, sporting events, outdoor activities, and wellness and relaxation. - Core consumer groups include Millennials ages 25-40, Generation X ages 41-56, and Baby Boomers ages 57-75. - Geographic coverage in the report includes North America, Europe, East Asia, South Asia & Oceania, Latin America, and the Middle East & Africa.

Between the lines: - The category’s growth depends on consumer education, because many buyers still confuse hemp-derived CBD beverages with psychoactive cannabis products. - Brands are trying to separate hemp ingredients from THC-containing products to reduce that confusion. - Technical formulation remains a hurdle because manufacturers must manage CBD stability, water solubility and consistent potency in carbonated drinks. - Advanced nano-emulsification and third-party testing are becoming more common to improve reliability and consumer trust. - Product innovation is shifting toward blends that add adaptogens, vitamins, electrolytes and nootropics. - Cornbread Hemp launched new THC seltzers with hemp-derived ingredients in April 2025, expanding its alcohol-free wellness beverage lineup.

What’s next: - Regulators in Asia Pacific are expected to play a major role in how quickly the category expands. - Australia, Japan and South Korea are emerging as high-opportunity markets as rules for hemp-derived ingredients evolve. - Continued product innovation and expanded distribution are likely to shape competition through 2033. - The report expects sustained global growth as wellness-focused beverage demand keeps rising.

The bottom line: - Hemp-infused seltzers are becoming a fast-growing offshoot of the functional beverage market, but education, regulation and formulation quality will determine how far the category can scale.